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Our Process

Athletes continue refining their brand, growing their platforms, and securing new opportunities. Prep remains a resource for ongoing social media management, branding updates, and partnership growth.

Phase One: Athlete Recruitment

After identifying the university’s needs, we assess which athletes require branding and social media management support. We recruit athletes into the Prep program, ensuring each participant is committed to building a strong personal brand before diving into content creation.

Phase Three: Social Media Strategy, Content Planning & Video Editing

With their brand identity established, we develop a tailored social media strategy. This includes:

  • Content pillars based on their brand personality

  • Platform-specific posting strategies

  • Audience engagement tactics

  • Initial content calendar for consistency

  • Professional video editing services to enhance content quality, maintain brand consistency, and increase engagement across platforms

Phase Five: Understanding Our Contract Review Process

Athletes can simply drag and drop their agreement into our platform, and we’ll handle the rest. Our team reviews the contract to ensure it is credible, redlines key areas, and provides clear next steps for social media execution. Each review includes:

  • Contract Credibility Assessment

  • Redlined Revisions & Key Considerations

  • Social Media Execution Plan

Phase Two: Branding Foundation

Before any social media management begins, we guide athletes through a structured branding process. This includes defining their identity, values, and audience, ensuring they have a solid foundation before creating content. Each athlete receives a Brand Development Summary that serves as a blueprint for their long-term growth.

Phase Four: Content Creation & Management 

Athletes receive hands-on support in producing, refining, and scheduling their content. Prep’s team manages:

  • UGC (User-Generated Content) that aligns with their brand

  • Editing and refining video content

  • Caption writing and storytelling strategies

  • Ensuring consistent posting cadence

Phase Six: Monetization & On-Demand Contract Review

Once athletes establish their social presence, we help them transition into brand partnerships. This phase includes:

  • Outreach templates and strategies for brand deals

  • Guidance on negotiating fair compensation

  • Support in securing long-term partnerships

Phase Seven: Agency Handoff & Long-Term Brand Growth
 

As athletes continue to develop their personal brands, we position them for long-term success by:

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  • Connecting them with top sports agencies through our network, ensuring a warm handoff when they’re ready for larger-scale deals

  • Preparing them to run their own brand business with strategic insights and best practices

  • Ensuring they have the tools and knowledge to sustain and scale their brand beyond their playing career

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