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Olivia Williams, UNC Charlotte

Prep is a great company, especially for athletes with or without NIL experience. I have worked with Prep in 2 different settings: first, doing a deal with them, and then having a team meeting with them, just laying out what they do and giving us some information on steps to help us with our platforms, or if you want to start a NIL journey. They make the process simple, personalized, and effective. Highly recommend Prep to any student-athlete looking to grow their brand and NIL opportunities.

Athlete-Powered Content That Drives Revenue

We build custom media networks around your athletes' authentic stories and voices. Through professional content creation and strategic distribution, we generate massive engagement that grows both athlete personal brands and creates new revenue streams for your athletic department—turning your roster into a marketable asset.

Brand Management & Education That Builds Program Legacy

At Prep, we provide comprehensive NIL education and support for college athletes across several key areas. Our program covers Contract Law Basics, Agent and Representative Education, and Business Formation to ensure athletes understand the legal and structural foundations of their NIL opportunities. We specialize in Social Media and Personal Marketing Education, Data Analytics, and Branding Strategies to help student-athletes build authentic, marketable identities. Combined with ongoing Name, Image and Likeness Education and Updates, along with Investing and Resource Management guidance, we empower athletes to maximize their opportunities strategically while maintaining compliance and protecting their long-term interests.

AI-Powered NIL Operations That Save Time

Our Prep AI Agent platform streamlines your NIL communications and slashes administrative costs. From automated meeting documentation to centralized deal tracking and compliance reporting, we eliminate the manual workload that bogs down your staff—giving your department visibility and control without adding headcount or burning out your team.